To be successful a business must engage in successful advertisement. But, with technology advances, marketing methods will continue to involve as well. Now, is the time to start thinking about how you can evolve your marketing efforts.
Can Augmented Reality Save Retail?
Retailers spent close to $450 million in 2017. That amount is expected to soar over the next few years to as much as $3.2 billion. Augmented reality has the potential to boost retail. Imagine entire showrooms appearing in 3D. One day soon you may be able to look at a magazine, and your phone will automatically go to its website.
A New Type Of Product Placement
We’re used to seeing product placement on TV shows and in movies. Companies are moving toward including product placement in other aspects of your social media life. Perhaps, you’ll be playing a racing game, and Pennzoil decides to sponsor your race car. If you win, you may be treated with a coupon. It’s a win-win situation. The customer gets a coupon, and the business owner can better quantify their engagements and ultimate sales.
Personalizing Will Continue
Mobile hardware companies are putting large amounts of money into user ID that currently includes thumbprint ID or facial recognition. Other platforms are now exploring the process of personalization. Perhaps, one day soon you’ll play a game where the avatar actually looks like you. Brands like Starbucks and Lufthansa are already using selfie-ads.Taking it one step further, look for customizable emojis that users can download.