Successful content should be the cornerstone of every business. But, reaching your audience is a very fluid process that takes place over multiple platforms. Building credibility in a digital world takes time. Always remember, your content defines you.
To become an influencer, you need to establish your authority. It starts with a single piece and is built over time. Build power over multiple channels. Make sure your content matters. Realize that you’re in for the long game.
There will always be new platforms to try. Don’t settle into utilizing just a few platforms. The digital world and the algorithms that control them will always keep changing.
Measure The Metrics
Don’t concentrate on the vanity metrics that make you feel warm and fuzzy. Instead, measure:
Don’t Sell Yourself Short On AI
It’s estimated that just in the last 5 years, we’ve created as much data as the entire history of humanity. Artificial intelligence is required to organize and analyze massive amounts of data that could help your business.
Embrace Everlasting Education
There will always be something new to learn and endless avenues to that knowledge. Education has gone well beyond books. Insight can be gained from the most varied of places.
- Apps (Flipboard)
- Online courses
- Industry Leaders