A couple of months ago, Amazon bought Blink. Now, they’re turning their attention to Ring. Will Amazon tackle the security market next?

 

Blink Came First

Nest May Have Been First, But Amazon Has Its Eyes On The Prize

Blink was designed for indoor use, but consumers have used it out-of-doors as long as it’s located in an area protected from the elements. Users can use either an iOS or Android app to control arming or disarming remotely for motion detection. It can be assessed by more than one device and works wirelessly. Amazon purchased Blink for $90 million.

Now Amazon Acquired Ring

Nest May Have Been First, But Amazon Has Its Eyes On The Prize

Ring manufacturers created a doorbell that allows you to video chat with whoever is at the door. Unlike Blink, it doesn’t offer a live video feed. The device is about the size of a Cracker Jack box. The acquisition is estimated to cost Amazon about 1 Billion.

Competing With Google

Nest May Have Been First, But Amazon Has Its Eyes On The Prize

It looks like Amazon is on the path to compete with Google’s Nest and home security in general. (By the way, Ring was first presented under the name “DoorBot” in 2013. At the time, the owners wanted $700,000 for 10% of the company. No one bit.)

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