WWE has always known how to reach its audience. As younger viewers embrace this entertainment, WWE may have found itself having to adapt.
WWE Introduces Mixed Tag-Teams
WWE announced their newest in-ring series featuring males and females wrestlers in mixed tag-teams. The participants will be past superstars from both Monday Night RAW and SmackDown Live. The wrestlers will compete for a chance to win $100,000 to support their favorite charity.
A Facebook Twist
Facebook will play an integral part of this latest series of matches.
- The matches will be featured exclusively on Facebook starting on January 16th.
- WWE fans will be able to participate in selecting matchups as well as match rules among other things.
An Older Demographic
When Nielsen data was analyzed, the median age of the TV viewer was found to have become older for every sport except women’s tennis. Since 2000, the median age has gone up 26 years. In 2000, the average age of a WWE viewer was 28. Now, it’s 54. However, it should be noted Nielsen measures TV ratings. There is undoubtedly a number of WWE fans that watch on other platforms. This may be the catalyst that WWE chose to showcase their latest set of matches on Facebook.